Our Work
Our approach is data and experience driven.
We base our decisions and advice on facts and realities.
The UGO Strategies+ team has decades of combined experience in leading and collaborating on business, electoral and community projects throughout Texas, the U.S., Mexico, and other countries.
Below please find a sample of some of those projects.

Julián Castro for President
Provided overall advice, messaging, and strategy, in addition to creating and leading the Friends and Family network. Nurtured relations with media, unions, donors, and community leaders, and helped organize events, as well as public appearances.
Beto O’Rourke for U.S. Senate
Provided overall advice and strategy, with a special emphasis in the Latino Community. Nurtured relations with media, unions, donors, and community leaders, helping secure high-profile endorsements. Also, organized events and public appearances.
Joaquin Castro for U.S. Congress
Helped devise and execute strategy and campaign protocols in his initial highly competitive primary race against 20-year incumbent. Subsequently, have worked in various capacities in all his re-election efforts, from communications to event production.
Henry Cuellar for U.S. Congress
Provided messaging and logistical support with media buying, including on radio, newspapers, and digital efforts.

CPS Energy
Provide strategic advice and collaborate on enhanced stakeholder communications.
Deoleo
Worked on expanding U.S. footprint for world’s largest olive oil company.
Connect Home
U.S. Housing and Urban Development (HUD) Secretary Julián Castro’s legacy initiative to narrow the digital divide for children and families living in HUD-assisted housing. Led design, build and implementation of initiative among collaboration of 28 pilot communities throughout the U.S., including mayors’ offices, public housing authorities, a tribal nation, internet service providers and other businesses, non-profit organizations, and other federal agencies.
Turn the Tap Texas
Provided overall strategic advice, in addition to creative and video production, for a statewide ballot initiative that provides millions of dollars for water infrastructure that will ultimately help thousands of Texans have clean water and running toilets.

Pre-K for SA
Helped lead a highly successful early childhood education sales tax election campaign, including strategic planning and implementation of media buys, volunteer engagement and relationships with critical stakeholders.
SA Ready to Work
Led highly successful workforce development sales tax initiative to fund training for ready jobs in a post COVID-19 economy, including all strategic planning, communications, community engagement and fundraising.
SA 2020
Conceptualized, developed, organized and implemented city-wide visioning effort for thousands of citizens from all sectors of San Antonio to determine “what kind of San Antonio we want to be.” Work included conceptualizing/implementing mechanism for citizens to gain ownership in process and outcome (both in-person and virtually), as well as formation of non-profit entity and board, and successful fundraising.
City of San Antonio
Led, designed, coordinated and implemented Mayor’s most significant projects, as well as the day-to-day activities, of the nation’s 7th largest municipality.

U.S. Spain Business Council
Helped promote greater business working relationship between U.S. and Spain.
Mexico’s Dept. of Foreign Relations
Designated as outside counsel to provide strategic and technical advice on legal and community matters in Texas and Mexico.
Spanish and English Language Media
Interviewed, participated in, and contributed to articles, blogs and programs on TV, radio, newspaper and the internet.
Interfaith and Intergroup Dialogues
Designed, led and participated in Latino-Jewish and Black Jewish Dialogues and Coalitions in San Antonio and the Washington, DC area, as well as US-wide and Texas-wide.